Which strategic planning tool surveys external opportunities and threats and relates them to internal strengths and weaknesses?

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SWOT analysis is the method that surveys external opportunities and threats and relates them to internal strengths and weaknesses. By laying out what the organization does well and where it’s weaker, alongside what the external environment offers or challenges, it creates a clear view of strategic options. The key value is connecting the two sides: you can use strengths to capitalize on opportunities, address weaknesses to defend against threats, and develop plans to turn threats into opportunities when possible. This integrated approach isn’t matched by the other tools: the Balanced Scorecard focuses on turning strategy into performance metrics; the BCG Matrix grades business units by market growth and share; a Strategy Map shows objective relationships without tying external factors directly to internal capabilities. For example, strong engineering talent in a growing market suggests pursuing innovation, while reliance on a few suppliers and regulatory shifts point to diversifying suppliers and building compliance into planning.