Which item is NOT a consumer characteristic in EC consumer behavior model?

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Which item is NOT a consumer characteristic in EC consumer behavior model?

In EC consumer behavior models, consumer characteristics describe attributes that define the person, such as age, gender, and education. An email address is a contact method or channel used to reach the consumer, not a trait that describes who they are. So the item that isn’t a consumer characteristic is the email address.

In EC consumer behavior models, consumer characteristics describe attributes that define the person, such as age, gender, and education. An email address is a contact method or channel used to reach the consumer, not a trait that describes who they are. So the item that isn’t a consumer characteristic is the email address.

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